Link in bio
How to add multiple links to your Instagram bio
Instagram's Links section holds up to five links, and a paid Meta One plan raises that to 20. How to add them, how visitors see them, and when a link page still helps.
To add multiple links to your Instagram bio, open your profile, tap Edit profile → Links, add a link, paste the address, give it a title and save. Repeat for each destination. Meta's help pages put the limit at five links without a subscription; a paid Meta One plan raises it to 20 on a dedicated link page.
Add the links, one at a time
- 1
Open Edit profile on your phone
Go to your profile in the Instagram app and tap Edit profile. Several guides report that the Links section is managed in the mobile app, not on instagram.com.
- 2
Tap Links, then add a link
Meta's help page calls the button Add link; many guides call it Add external link. If you only see a single Website field, update the app first.
- 3
Paste the address and add a title
Paste the full address of the page. The title is what visitors read, so describe what opens, such as New collection or Book a session, rather than repeating the address.
- 4
Repeat for each destination
Add the next link the same way, up to the limit your account shows.
- 5
Put the most important link first
Reorder the links in the same Links screen; TechCrunch's 2023 report describes dragging them into order. The first one matters most, for the reason below.
- 6
Save and check from another account
Leave the editor and open your profile from a second account or a friend's phone. In the editor, links are fields; only the profile shows what visitors get.
How visitors see several links
Guides describe the profile showing the first link with a note that there are more; a tap opens the full list. So visitors see one link name before they decide to tap. Make that first link the destination your latest post or Story points to, and give the rest titles that make sense in a list.
Linking your Facebook profile is a separate option (Instagram Help Center), and 2023 coverage reported it as separate from the five external links. If you need every slot for websites, don't spend one on Facebook.
Meta One: a 20-link page inside Instagram
Meta's help page on adding a link page to your Instagram bio with Meta One describes what a subscription adds: up to 20 links, an image and a title for each, a primary link (once you have at least two), and a link page with its own URL that you can preview and share elsewhere. It lists the Essential, Advanced, Expert and Max plans as eligible, and says teens can't use the feature.
We haven't tested it. Plan names, prices and limits are Meta's to set and change, so check Meta's own plan page before subscribing for this alone.
Instagram's links or a separate link page?
| What you need | Instagram's Links section | A separate link page |
|---|---|---|
| Two to five destinations, Instagram only | Usually enough on its own | Adds a step you may not need |
| More than five destinations | Needs a Meta One plan | Holds them behind one of your five links |
| The same links on TikTok, YouTube or email | Lives on Instagram only | One address you update once, everywhere |
| Grouping, sections and your own design | Titles, plus images with Meta One | Layout and design under your control |
| Visitors who must sign in or pay | Opens in Instagram's in-app browser | Same in-app browser, unless the page offers browser guidance |
When a link page is still worth it
- You post on more than one platform. TikTok's profile has a single website field, for example (how to add a link to your TikTok bio). One page behind every profile means one place to update.
- You change links often. Editing a page once is faster than editing every profile, and old posts that say link in bio keep pointing somewhere current.
- You want click data from every source together. A link page can count clicks per link across platforms; read which link-in-bio metrics matter before drawing conclusions from them.
- Your visitors need their usual browser. Instagram opens links inside its own browser view, where saved logins and payment methods may not be available. A link page can offer a route to Safari or Chrome; Instagram's Links section can't.
If you have two or three Instagram-only destinations and change them rarely, Instagram's own links are simpler. You can also combine both: your most important destination as a direct first link, and a link page as the second.
What OpenOut adds, and its limits
Be aware of one number: OpenOut's Free plan includes 1 page with up to 3 links, which is fewer than Instagram's five. Pro removes the link limit and adds browser guidance for visitors in an in-app browser, by default an opening attempt on Android and a guided copy flow on iPhone. It is never guaranteed to reach Safari or Chrome; the copy and manual steps are the fallback. Plan details are on the pricing page, and what a link in bio page should do covers the rest.
Choosing which destinations to include, writing labels and testing the full journey are covered in the Instagram link in bio guide.
Frequently asked questions
How many links can you have in your Instagram bio?
Meta's help pages give five links without a subscription. With an eligible Meta One plan, the same help pages describe a link page with up to 20 links. Limits can change, so check what your Links screen allows.
Why can I only see one link on my Instagram profile?
With several links, guides describe the profile showing the first one with a note that more exist; visitors tap it to see the rest. If you can only add one, update the app and check again.
Can I add multiple Instagram links from a computer?
Several guides report that the Links section is managed in the Instagram mobile app. If you can't find it on instagram.com, add the links on your phone.
Do I still need a link page if Instagram allows five links?
Not always. For a few Instagram-only links, the native section is simpler. A link page helps when you need more links, use several platforms, change links often or want to offer visitors a route to their usual browser.