Blog
Guides for getting people
to the real web.
In-app browsers, deep linking, and what actually moves the needle on a link-in-bio page. Written to be useful rather than to hit a word count.
All articles
Analytics
Affiliate links on social: test the full path to purchase
A click, a browser switch and a credited sale are different events. Use this checklist to find where your affiliate journey needs attention.
4 min read
Read the guideIn-app browsers
How to open Instagram links in Safari or Chrome
When a website opens inside Instagram, look for a browser action or copy its address. Learn what to try when those options are missing and how to test your own links.
5 min read
Link in bio
Link in bio not working? A checklist to narrow down the cause
A missing link, a blocked page and a failed checkout need different fixes. Use this checklist to reproduce the problem and narrow down where it happens.
5 min read
In-app browsers
Why do links open in the app instead of my browser?
An app can show a website without switching to your browser. Here is how to recognize that view, try the browser menu and use a copy-and-paste fallback.
4 min read
Deep linking
Deep links, universal links and app links explained
Deep linking targets content inside an app. The mechanism, domain setup and launch context matter; none of them replaces testing the web fallback or browser handoff.
4 min read
In-app browsers
How to open a TikTok link in Safari or Chrome
When a website opens inside TikTok, check for a browser action or copy its address. Here are the options to try, their limits, and what creators should test.
5 min read
In-app browsers
In-app browsers explained: what differs and what to test
A website inside an app is not always an isolated WebView. Learn which differences matter, how to test your visitor journey, and what a browser handoff can establish.
4 min read
Link in bio
The Instagram link in bio guide
A useful bio link helps visitors reach the right destination. Decide when a linkpage helps, give each action a clear label, and test what happens after the tap.
4 min read
Analytics
The link-in-bio metrics that actually matter
Views and clicks are useful starting points. These six checks help you interpret them, compare like-for-like traffic, and separate browser guidance from completed actions.
5 min read
Topic guides
Longer reference pages on the problems this blog keeps coming back to.
TikTok in-app browser
Help TikTok visitors continue in their usual browser, with practical opening instructions and a copy fallback.
Instagram in-app browser
What Instagram's in-app browser does to your link in bio, and what actually works as a fix.
Facebook in-app browser
Practical browser-opening guidance for Facebook and Messenger links, with checks for your own visitor journey.
All supported apps
Every app OpenOut recognises by user agent, and what the breakout engine does inside each one on iOS and Android.
Link in bio
What a link in bio page is, what it should do in 2026, and how to build one that converts.
For musicians
Bring streaming, merch and tour links together, with app-aware routing and browser-opening guidance for fans.
For affiliate marketing
Organize offers, preserve supported campaign parameters and test the shopper's journey through checkout and attribution.
Linktree alternative
An honest comparison with classic link-list tools, and when switching is actually worth it.
Deep links
Deep links, universal links and app links — what they are and how OpenOut routes to them.
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