Blog
Guides for getting people
to the real web.
In-app browsers, deep linking, and what actually moves the needle on a link-in-bio page. Written to be useful rather than to hit a word count.
All articles
In-app browsers
How to open Instagram links in Safari or Chrome
Instagram renders every tapped link in its own browser. Here is how to get the same page into Safari or Chrome, including what to do when the menu entry isn't there.
4 min read
Read the guideLink in bio
Link in bio not working? A checklist that finds the real cause
Most "my link doesn't work" reports are one of six things. Here they are in the order worth checking, ending with the cause that produces no error message at all.
5 min read
Analytics
Why affiliate links underperform on social traffic
The click is recorded, the sale happens two days later in Safari, and nobody gets paid. Why webview cookie storage quietly breaks affiliate attribution.
5 min read
In-app browsers
Why do links open in the app instead of my browser?
It is not a setting you got wrong. Almost every large app now renders links in a browser it controls — here is why, what actually changes, and how to leave.
6 min read
Deep linking
Deep links, universal links and app links explained
Four terms, constantly used interchangeably, that behave very differently in practice. Here is the distinction that matters — and the one rule that keeps deep links from breaking.
5 min read
In-app browsers
How to open a TikTok link in Safari or Chrome
TikTok opens every link inside its own stripped-down browser. Here is how to escape it as a viewer, and what you can do about it as the person sharing the link.
5 min read
In-app browsers
In-app browsers, explained: what they are and what they break
Roughly every link tapped inside TikTok, Instagram or Facebook opens in a webview, not a browser. Here is what that costs you — and why the failures are so hard to see in analytics.
5 min read
Link in bio
The Instagram link in bio guide
Instagram now gives you more link slots than the old "one link in bio" rule suggested — and quietly undermines all of them with its in-app browser. Here is how to work with both facts.
4 min read
Analytics
The link-in-bio metrics that actually matter
Total clicks is a vanity metric. These six numbers tell you where visitors drop off, which links earn their place, and how much traffic never reaches a working browser.
5 min read
Topic guides
Longer reference pages on the problems this blog keeps coming back to.
TikTok in-app browser
Why TikTok's built-in browser breaks logins, checkout and downloads — and how to get visitors out of it.
Instagram in-app browser
What Instagram's in-app browser does to your link in bio, and what actually works as a fix.
Facebook in-app browser
Facebook and Messenger open every link in their own webview — what that costs, and how to route visitors out.
All supported apps
Every app OpenOut recognises by user agent, and what the breakout engine does inside each one on iOS and Android.
Link in bio
What a link in bio page is, what it should do in 2026, and how to build one that converts.
For musicians
Send fans to Spotify, Apple Music or a merch checkout that works — instead of a broken in-app preview player.
For affiliate marketing
In-app browsers drop the cookies and wallet payments affiliate commissions depend on. What that costs, and how to fix it.
Linktree alternative
An honest comparison with classic link-list tools, and when switching is actually worth it.
Deep links
Deep links, universal links and app links — what they are and how OpenOut routes to them.
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